What are the benefits of a strong nonprofit brand? In fact, supporters need to interact with your brand 5-7 times to remember it, so more consistency means a better chance of sticking in your supporter’s mind. By being consistent with your branding, you appear more authoritative and trustworthy. With your branding, you can give your supporters the visuals and language they need to spread awareness about your cause.īranding is also important to maintain and grow your organization’s supporter base. Why is nonprofit branding important?īecause your branding affects how supporters will think about your organization (and therefore how they will share information about your work with others), it’s crucial that you accurately represent your nonprofit. It influences how supporters think about your organization. It’s your one-stop shop for conveying to potential supporters what you do, who you are, why you exist, and how they can help. Think of your brand as the vehicle for your mission. But building a successful brand goes beyond these features. Branding often relies heavily on visual elements: the logo, fonts, colors, images, and more all help to make the brand stand out. You probably think of the visual elements of branding first, and there's a good reason for that. The way that you design your brand influences the way that others perceive you and the work you do. Nonprofit branding is how you inform those who may not be familiar with your mission about your organization. It’s likely you already have a theoretical understanding of branding, but reviewing some of these essential questions ensures that when you do get started, you’re organized and have a solid grasp of the fundamentals. Let’s dive in!īefore learning how to design your nonprofit’s brand strategy, we need to cover the basics. Whether you’re just getting started with your nonprofit’s branding or you’re looking to revamp your old style, this guide will help you maximize your potential and connect with your supporters more effectively. In this guide, we will walk through everything you need to know about nonprofit branding so you can take your organization to the next level. But nonprofit branding goes beyond just logos.Įach of these organizations, and hundreds of other nonprofits in the sector, have used their logos, visuals, typography, slogans, and more to get you to recognize their message.Īt Eleven Fifty Seven, we’re passionate about elevating a nonprofit’s design so that you can better connect with your supporters - and doing so begins with your brand. Everyone associates the World Wildlife Fund with its black and white panda or Feeding America with its ear of wheat. When you think of nonprofit branding, the first thing that comes to mind is likely major organizations and their highly recognizable logos. No matter how big or small your nonprofit might be, branding matters. It can make your nonprofit organization memorable, invoke strong emotions that stir individuals to action, and inform strangers what your work is all about. It can be the difference between an organization reaching icon status or drowning in a sea of competitors.
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