![]() Well, you need to make people who share your content look good. ![]() If you’re going to create the content anyway, then take the time to make it great. You even want to generate social backlinks to your website.īut, of course, you can’t do that if you create bad content. You want to increase brand awareness, drive traffic to your website, and use the content to generate leads. Your goal when you write that blog post or film that video or design that infographic is to generate attention for your brand. If you don’t create content worth sharing, then you can probably guess what will happen: No one will share it. With that start, you’ll be off and writing testimonials for your partners in no time, generating backlinks with every reference. (For example, “The price point seemed a little high at first, but now I realize that every single penny was worth it! I’d even spend more for this service, but don’t tell them I said that.”) Talk about one concern you had when buying the service that the excellence of your experience quickly dispelled.Provide a number that shows the success you experienced from using their product or service (traffic or lead generation numbers, revenue numbers, or the number of opt-ins, for example).PBNs aren’t technically a blackhat SEO strategy.Īlways include these two specific things in your testimonial. You get fast rankings, brand awareness, and, hopefully, revenue.īut if all of that benefit can fade in a single moment of vulnerability, is it really worth it? The quick fix that PBNs offer is just too enticing for some marketers. SEO takes a long time to start impacting your blog rankings. So, in case you’re wondering, yes: Google hates PBNs and intentionally tries to penalize people who use them. However, that entire marketing strategy can quickly become a disaster if Google catches you. Yes, they can increase your SEO and help generate passive traffic and leads to your website. ![]() That is until you find out about the risks involved with using them. Here are the cons you need to be aware of. Everything that sounds too good to be true is too good to be true. It’s why they have stuck around for so long, and it’s the reason that certain SEO firms make loads of money.Īfter all, everything that goes up must come down. That’s why so many marketers use them at some point. Similarly, to figure out which websites are worth trusting, search engines look at which websites are linking to each other.įor that reason, link building is the top factor contributing to the rankings of a website. When you’re hanging with the cool kids, that makes you cool. It’s kind of the same thing as playing with the cool kids on the playground. That means that the search engines will trust your website as well. And these little beauties massively help your SEO.īacklinks communicate to search engines that the linking website trusts your website enough to associate itself with your domain. I’ll explain why a little bit later, but I wanted to get that out in the open, so you know where I stand.įor now, though, let’s discuss why PBNs entice many marketers.Īs I already mentioned, backlinks fuel the success of private blog networks.Ī backlink is a hyperlink that leads from an external website to your own website. I’ve never used a PBN for my own website and I don’t recommend using them for your website either. While you might have heard that PBNs are scams that won’t help your SEO, that claim is only partly true.īut before I get much further, let me mention a quick disclaimer: Pros: The Benefits of Private Blog Networks With that knowledge, you’ll be better prepared to make an informed decision for yourself. Then, we’ll discuss why they are a bit risky. To help you determine whether you should leverage PBNs, we’re going to first talk about the benefits that they have to offer. That’s the dream of most SEO experts, after all. Why wouldn’t you want to pay a little bit of money to increase your rankings and generate passive traffic to your website? ![]() ![]() Think of PBNs like a database of websites that, when you pay, all give your website backlinks.Īnd with all of those backlinks your website’s domain authority, SEO, and rankings all benefit. Then, after collecting quite a large portion of these domains, they posted basic content to each website and included a backlink to their primary website in all of the content.Īnd voilá! They immediately generated loads of backlinks from high-domain authority websites.Īt that moment, private blog networks were born. They did it by purchasing expired domain names that had already established domain authority. Luckily, private blog networks are actually quite simple to understand.Īt some point in the era of SEO, someone figured out how to build a massive amount of backlinks from high-domain authority websites without much effort. ![]()
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